Cash App has become the official jersey and abdomen patch partner of the Atlanta Dream—the largest deal in franchise history—with branding on all jerseys and practice gear. Facilitated by Excel Properties, the partnership extends beyond basketball, fueling community programs and expanding the impact of the Dream Collective. For the team’s 2025 home opener, Cash App, alongside Playa Society, will debut a custom “Pay Some Respect to Women’s Sports” court. Together, Cash App and the Dream are investing in Atlanta’s future and enhancing the fan experience through integrated activations.