In 2025, Maaden became the first ever Principal Partner of the Aston Martin Aramco Formula One Team. The landmark partnership supports Maaden’s global growth strategy while aligning with Aston Martin Aramco’s pursuit of championship success. As part of the collaboration, Maaden receives prominent branding on the AMR25 race car, driver overalls, and team kit—delivering international visibility throughout the racing season. The partnership is further brought to life through the ‘Unearth Your Greatness’ campaign, reflecting a shared commitment to innovation, sustainability, and performance across both mining and motorsport.