In a landmark 12-year agreement, Sports Illustrated Tickets has become the Official Fan Experience Partner of Tottenham Hotspur and inaugural member of The Collective. Created with strategic support from Excel’s Properties division, unlocking new commercial revenue opportunities across Tottenham Hotspur Stadium, The Collective gives brands access to Premier League matches, NFL games, concerts, boxing, rugby, and F1 Drive London – making it one of the most versatile and globally visible platforms in sports. Excel also supported the negotiation of the partnership, advancing SI’s global expansion ambitions and embedding the brand within one of the world’s most dynamic sports and entertainment environments.