Aston Martin Aramco has partnered with Cohere as its Official Generative AI Partner, uniting two leaders in innovation through a multi-year agreement. Supported by Excel Sports Management, the partnership extends well beyond branding on the AMR26, integrating Cohere’s technology across the team’s ecosystem. From engineering and performance to broader operational workflows, Cohere’s secure, scalable AI solutions enhance efficiencies on and off the track, establishing a platform that combines global visibility with meaningful technical impact.