KeyBank and the Buffalo Sabres extended their long-standing partnership with a 10-year renewal of arena naming rights, ensuring KeyBank Center remains the home of the Sabres through the 2035–36 season. Negotiated through Excel Sports Management, the agreement builds on a decade of collaboration and expands KeyBank’s presence across the organization, including designation as the team’s exclusive banking partner and new away helmet sponsorship. Anchored in a shared commitment to Western New York, the partnership also introduces the HocKey Assists community platform, reinforcing the arena’s role as a central hub for engagement, economic impact, and long-term community investment.