Excel’s Properties division is trusted by world-class sports teams, leagues and rightsholders to forge meaningful alliances with global brands.
Our team of experienced sales professionals and strategic marketers leverages a portfolio of blue-chip relationships and unparalleled in-house creative services to deliver industry-defining partnerships.
Excel’s Properties division is trusted by world-class sports teams, leagues and rightsholders to forge meaningful alliances with global brands.
Our team of experienced sales professionals and strategic marketers leverages a portfolio of blue-chip relationships and unparalleled in-house creative services to deliver industry-defining partnerships.
Capabilities
Excel has established itself as the industry’s leading agency in on-uniform partnerships, leveraging an unmatched network of brands and rightsholders to deliver more than two dozen on-uniform branding deals across major leagues in the U.S. sports marketplace.
Through a strategic approach to venue commercialization, Excel partners with properties to unlock new revenue-generating assets, including naming rights, and implement full-scope commercial strategies – from individual partnership tiers to comprehensive, venue-wide monetization.
Excel designs and delivers premier partnership platforms for leagues, conferences, and rights holders, creating high-impact positions and integrated programs across global properties including motorsports, collegiate athletics, and professional leagues.
Case Studies
In a landmark 12-year agreement, Sports Illustrated Tickets has become the Official Fan Experience Partner of Tottenham Hotspur and inaugural member of The Collective. Created with strategic support from Excel’s Properties division, unlocking new commercial revenue opportunities across Tottenham Hotspur Stadium, The Collective gives brands access to Premier League matches, NFL games, concerts, boxing, rugby, and F1 Drive London – making it one of the most versatile and globally visible platforms in sports. Excel also supported the negotiation of the partnership, advancing SI’s global expansion ambitions and embedding the brand within one of the world’s most dynamic sports and entertainment environments.
Excel Properties team was hired by the New York Giants, New York Jets, and MetLife Stadium to help secure two Cornerstone Partners for the Stadium of the Decade. In 2022 HCLTech, a leading global technology company, became the teams’ Official Digital Transformation Partner using their Cornerstone position as a hub for business development purposes and as a showcase for their stadium tech integration. In 2024, Moody’s Corporation, the world’s leading source of bold, clear and perceptive insights on exponential risk, announced it would be MetLife Stadium’s newest Cornerstone Partner, as part of a multi-year partnership. Moody’s is also the naming rights partner of the Moody’s Commissioners Club, a spectacular private space in the Stadium offering guests unparalleled views and unique experiences at events.
In 2022, GEODIS and Nashville SC announced a ground-breaking naming rights partnership with the newest and largest soccer-specific stadium in the United States and Canada. GEODIS leveraged a Suite Level entitlement to host business executives and employees. They also created multiple community programs to bring soccer to a local underserved community.
In 2021, Q2 Holdings Inc., one of Austin’s fastest-growing companies, saw the opportunity to partner with Austin FC to reinforce its commitment to its employees, top talent, and keeping Austin special. Austin FC and Q2 came together to develop the ‘Dream Starter’ Competition, an annual competition that recognizes local entrepreneurs from underrepresented groups whose ingenuity and vision enrich the whole Austin community. During this time, Excel also secured Captain Morgan (Diageo North America) as one of the Founding Partners of Austin FC to provide first-class hospitality and experiences within a branded club space.
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